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What is careful livestock farming? Substantiating the layered meaning of the term ‘careful’ and drawing implications for the stakeholder dialogue

机译：什么是细心的畜牧业？证实“小心”一词的层次含义，并为利益相关者对话带来启示

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Modern livestock farming systems typically stand out in terms of production efficiency and chain integration. However, the legitimacy of animal production systems is currently being questioned, due to social and ecological concerns. The term ‘careful’ livestock farming has been coined to reflect a production system that addresses this broader range of concerns. In this paper we argue that although the term ‘careful’ provides a useful starting point to bind together a diversity of concerns that require further attention, it lacks action-ability unless its meaning is further substantiated. Such substantiation is important to provide more concrete action perspectives both in relation to consumers as well as the diverse group of other stakeholders involved. First, the term careful is analysed from the perspectives of consumer psychology, ethics, and organizational science, showing a high level of agreement on the underlying dynamics and layers of the concept. The resulting insights are integrated into a pragmatic map with social and temporal dimensions, combined with three basic questions: (1) what levels of psychological distance are taken into consideration when designing farming practices? (2), what are the concrete farming system/product features and their benefits?, and (3) how are the benefits distributed over the levels of psychological distance? The map and questions help to substantiate the different meanings of ‘careful’ when used in relation to animal production. We conclude with exploring actions for achieving careful livestock farming and argue that delineating and articulating concrete meanings of the term is a condition for reflection and strategy formulation in multi-stakeholder dialogues.
机译：现代畜牧业系统通常在生产效率和链整合方面脱颖而出。然而，由于社会和生态问题，目前正在质疑动物生产系统的合法性。 “精心”畜牧业一词的产生是为了反映一种生产系统，该生产系统解决了这一广泛的问题。在本文中，我们认为，尽管“小心”一词是将各种需要进一步关注的问题捆绑在一起的有用起点，但除非其含义得到进一步证实，否则它缺乏行动能力。这种证明对于提供关于消费者以及所涉及的其他利益相关者群体的更为具体的行动观点非常重要。首先，从消费者心理学，伦理学和组织科学的角度对谨慎一词进行了分析，显示出对这一概念的潜在动力和层次的高度认同。由此产生的见解被整合到一个具有社会和时间维度的实用地图中，并结合了三个基本问题：（1）在设计耕作方式时应考虑什么程度的心理距离？ （2），具体的耕作制度/产品特征及其收益是什么？（3）收益在心理距离水平上如何分配？地图和问题有助于证实“小心”与动物生产有关的不同含义。最后，我们探讨了采取行动实现细心的畜牧业，并指出，界定和阐明该术语的具体含义是在多方利益相关者对话中进行反思和制定策略的条件。

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